The Diamond 4Cs: Your Guide to Choosing the Perfect Diamond

At Adama London Jewellery, we want you to feel confident and informed when selecting your diamond. That’s why we follow the industry-standard 4Cs — the key factors that determine a diamond’s quality and beauty.

1. Cut

The cut of a diamond controls how it reflects light. A great cut means more sparkle and fire.

2. Color

Diamonds come in many shades, but the best ones are nearly colorless, allowing them to shine bright.

3. Clarity

This measures how clear a diamond is. Fewer imperfections mean a clearer, more valuable diamond.

4. Carat

Carat refers to the diamond’s weight — bigger stones have more carat, but balance size with quality.

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Why The 4Cs Matter

Understanding the 4Cs helps you make an educated choice that fits your style and budget. At Adama London Jewellery, every diamond is graded by these standards, so you know exactly what you’re getting.

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Ready to find your perfect diamond? Browse our collection or contact us for personalized advice!